Kelly Bluebook Home Launches Valuation Platform

​Kelly Blue Book has launched a residential real estate platform that offers homeowners free, data-driven home valuations. The platform also functions to generate leads for real estate agent subscribers. The platform is a joint venture between valuation and appraisal technology firm True Footage and Cox Enterprises, the parent of Kelly Blue Book.  The Kelly Blue Book Home Affiliated Business Arrangement Disclosure (ABAD) states that Kelley Blue Book Homes does not act as a real estate broker, mortgage lender, or settlement service provider. 
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Homeowners who submit property details and condition photos through the KBB Homes platform receive a report with a low-to-high estimated value range. The company is targeting accuracy within 3% of a final sale price. The report is classified as a broker price opinion rather than a licensed appraisal.